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What is machine translation?

Machine translation is the process of automatically translating texts from one language to another, using artificial intelligence and without human intervention. State-of-the-art machine translation exceeds the capabilities of conventional word-for-word translation – it is able to translate the full meaning of the information in the source text into the target language. It analyses all textual elements and determines how words affect one another.

What are the benefits of machine translation?

Machine translation services

Translators use machine translation services to translate more quickly and efficiently. Below are some of the benefits of machine translation.

Machine translation is a good starting point for professional translators. Many translation management systems integrate one or more machine translation models into their workflow. They automatically translate the text, and a human translator then does the post-editing.

High translation speed

Machine translation is very fast, translating millions of words in just a few seconds. It can translate large amounts of data, such as live chat messages or large-scale court cases. In addition, machine translation allows you to process documents in a foreign language, find relevant terms and memorise them for future reference.

Wide range of languages

Many major machine translation service providers support from 50 to over 100 languages. In addition, translations can be made into several languages simultaneously, which is useful for launching products into international markets and updating documentation.

Cost-effective

Machine translation increases productivity and offers the ability to perform translations quickly, reducing time-to-market. There is no need for humans to interfere with translation systems, as they can deliver elementary translations of acceptable quality. This reduces costs and speeds up the translation process. For example, for large projects, machine translation can be integrated with content management systems to automatically tag and organise content before translating it into another language.

What are some options for using machine translation?

Below are a few examples of how to use machine translation.

Internal communication

Companies operating in different countries around the world have a difficult time managing their communications. Employees have different language skills or may not speak the official company language to an acceptable level. Machine translation eliminates language barriers in communication. It can be used to quickly obtain a translation of a text and understand its main meaning. It can be used to translate presentations, newsletters and other common communication materials.

External communication

Companies use machine translation services to communicate effectively with external stakeholders and customers. For instance, they translate important documents for international partners and customers into different languages. Machine translation can be used to translate product reviews for online retailers operating in international markets so that customers can read them in their native language.

Data analysis

Some types of machine translation can process millions of user comments and provide highly accurate results in a short amount of time. Every day, companies translate large amounts of content posted on social networks and websites to gather analytics. For example, they can automatically analyse customer reviews written in different languages.

Legal research

Lawyers use machine translation to prepare legal documents from various countries. Machine translation provides the ability to analyse large amounts of material that would be difficult to process in a foreign language.

Online customer service

Brands can interact with customers from all over the world who speak different languages. For example, they can use machine translation to:

Qualitatively translate customer queries from around the world;

enhance real-time chat capabilities and automate the sending of emails to customers;

Improve customer service without having to recruit new staff.